Lacey Wholesale supplies household essentials to retailers across the UK, including paper products, toiletries, batteries, refuse sacks, plastic bags, smoking requisites and a wide range of everyday convenience store products.
Like many wholesalers, orders were traditionally taken through a mix of phone calls, emails and face-to-face conversations with customers.
In some cases, deliveries involved visiting stores and asking customers what they wanted while standing at the back of the delivery vehicle. Whilst this approach helped maintain customer relationships, it also created a significant amount of administration and limited visibility of the full product range available.
Before implementing DueTrade, Lacey Wholesale faced a number of common wholesale ordering challenges:
The business wasn't looking for a solution to pricing or margins. Instead, they wanted to reduce the administration involved in taking and processing orders whilst making it easier for customers to buy.
Lacey Wholesale introduced the DueTrade ordering app alongside their existing sales channels.
Customers were given access to the full product catalogue through a simple mobile ordering experience, allowing them to browse products, place orders and manage purchasing directly from their phone.
Rather than replacing relationships, the app enhanced them by giving retailers a self-service way to order whenever it suited them.
With more orders being submitted through the app, the team has seen a reduction in inbound phone calls and email orders, removing a layer of administration from the order processing workflow.
One of the biggest benefits has been increased product visibility.
Previously, customers were often ordering from memory or from products physically shown during deliveries. By giving customers access to the entire catalogue, Lacey Wholesale has seen a 15% increase in upsell opportunities.
Since introducing the app, the company has received an average of three additional orders per month from new customers.
Because customers are placing orders themselves, both parties have a clear record of exactly what was ordered.
This creates confidence for both Lacey Wholesale and their retailers, reducing misunderstandings and helping orders be processed more efficiently.
One retailer described the experience perfectly:
"It's like having an Argos catalogue that you can actually order from there and then."
For many retailers, the app provides a familiar and simple way to browse products, discover new lines and place orders whenever they need to.
The DueTrade app hasn't changed Lacey Wholesale's pricing or margins.
What it has done is remove a layer of administration from processing orders, improve customer visibility of the full product range and create more opportunities for customers to buy.
For wholesalers looking to reduce manual ordering processes whilst making it easier for customers to place orders, the results at Lacey Wholesale demonstrate how digital ordering can support both operational efficiency and sales growth.
Get in touch
The best way to see what your app could look like is to set up a call today.
.jpg)
