Dairy, Farm and Livestock Supplies

Mill Dairy Service is an agricultural supplier serving over 4,000 dairy farms and livestock customers. With a strong focus on reliability and long-term relationships, the business supports farmers with essential supplies while continually investing in systems that make ordering simple and efficient.

Around nine years ago, the founder made the decision to start selling online. At the time, the website generated just £4,000 in sales - something he was delighted with, even though he firmly believed that “there’s no school like the old school.” What started as a small experiment has since transformed the business, with online orders now accounting for over 50% of total sales.

The Challenge

Although Mill Dairy Service had already taken an early step into online ordering, continued growth brought new operational challenges.

The team were faced with a lot of inbound order enquiries and needed a solution that scaled with their business.

Their current ordering process was time-intensive, with valuable time spent on administrative tasks. Given this, Mill Dairy Services wanted to be able to offer customers a more personalised experience.

Without improvement, these issues risked restricting growth, increasing operational costs, and limiting the team’s ability to focus on higher-value activities.

Why DueTrade?

A big draw for Mill Dairy Services was DueTrade’s highly personalised approach and understanding of the agricultural sector, having worked with farmers before.  

They liked how the platform was simple and intuitive, making it quick and easy for farmers to use on the go.  

The Solution

DueTrade delivered a redesigned digital ordering experience, including:

• A fully redesigned website
• A dedicated ordering app
• A streamlined, customer-friendly ordering journey
• Integration with back-office systems to reduce manual work

The solution focused on ease of use, scalability, and automation, enabling customers to place orders quickly while reducing internal workload.

Results

• £30,000+ saved annually in time by managing more orders via the app
• 624 inbound interactions eliminated, freeing up staff time
• 15% increase in average order value through the app
• Significant employee time savings
• Greater focus on value-adding activities rather than admin
• Increased capacity for new farm onboarding
• Easier and more reliable order fulfilment

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