Wholesale Distribution – Household & Convenience Store Products

Lacey Wholesale is a Norfolk-based wholesaler supplying hundreds of convenience stores with essential household products. Their offering covers all non-food store needs; all delivered at outstanding value. With a growing customer base, the business relies on efficiency, strong relationships, and fast-moving stock lines to stay competitive.

The Challenge

As a growing business with a small team, Lacey Wholesale was struggling to manage customer orders efficiently. Traditionally, their sales team would physically drive around Norfolk and Suffolk, visiting customers and taking them to the back of the van to show available products and take orders.

While this built strong relationships, it created several limitations:

• Orders could only be placed when the sales team saw a client in person; no 24/7 ordering was available
• Customers could only see a limited selection of products that were in the van
• Large volumes of calls and emails were difficult to track and manage
• Significant time was spent driving between stores just to generate orders
• Administrative tasks consumed valuable time

Sales efforts were focused on existing customers, leaving little capacity to visit new stores and grow the business.

Why Duetrade?

Lacey Wholesale was not previously aware that a solution like DueTrade existed, but was impressed by DueTrade’s local presence and hands-on approach.

They valued the personable experience provided by DueTrade, giving them a simple and tailored product that is easy to use and meets their specific business needs.

The Solution

DueTrade provided Lacey Wholesale with a digital ordering solution designed specifically around their needs and their customers’ behaviours.

Key capabilities included:

• A simple, easy-to-use ordering platform for convenience stores
• Push notifications to alert customers about new products and special offers
• Visibility into customer ordering patterns, including frequent and infrequent users

The solution helped move ordering away from manual processes and enabled customers to browse and order at their convenience. Allowing employees to focus on other tasks that support business growth.  

Results

• 30% increase in customers browsing a wider product range, helping to grow order sizes and promote new lines
• Significant time savings for the sales team
• More time available to visit new stores and generate new business
• Improved focus on customers based on order frequency and engagement

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