06/04/2023
In the ever-evolving world of business, e-commerce and technology have become an integral part. The convenience and accessibility of online ordering have made it a preferred choice for consumers worldwide, and this trend continues to grow. To capitalise on this trend, businesses are turning to e-commerce to expand their customer base, increase revenue, and stay ahead of the competition.
Here, we highlight seven points that will help you kickstart an effective eCommerce plan:
1. Define your target audience: Start by identifying your target audience for your B2B e-commerce platform. Consider factors such as demographics, location, interests, and purchasing behaviours.
2. Conduct Market Research:
Conduct thorough market research to understand the current state of the market, your competitors, and the latest trends and technologies in the industry.
3. Choose the right E-Commerce platform:
Choose an e-commerce platform that is suitable for your business needs and provides the necessary features and functionalities for your B2B customers.
4. Develop a clear value proposition:
Clearly define your unique value proposition and how your B2B e-commerce platform can provide solutions to your customer's pain points.
5. Create a user-friendly design:
Ensure that your B2B e-commerce platform has an intuitive and user-friendly design that is easy to navigate and use. The easiest way to to this is speaking to a designer.
6. Develop a strong content strategy:
Develop a content strategy that includes relevant and informative content for your B2B customers, such as product descriptions, industry news, and case studies.
7. Set up Marketing & Sales channels:
Establish marketing and sales channels to promote your B2B e-commerce platforms, such as email marketing, social media, and paid advertising, and measure your performance through analytics and metrics.
Here at DueTrade, we build customisable B2B software including mobile apps and eCommerce websites. If you’re interested in finding out how we can help you digitalise your business, please get in touch at sales@duetrade.co.uk
