As technology advances, so has how we order. We all know that as consumers we purchase online, in fact, according to Statista figures, more than 263 million American consumers shop online—some 80% of the population—and this number is projected to climb to 291.2 million by 2025. When it comes to purchasing between two businesses we would usually have had to make a purchase in person, by email or via the phone, which is more time-consuming. Businesses are looking for an easy and modern way of purchasing products, similar to how they do outside of work on platforms such as Amazon.

Nowadays, offering online ordering to your customers is essential for businesses as is understanding your customers. To have a successful online ordering system, you need to understand what your customers want and need. For businesses, repeat ordering and an easy transaction is the most important aspect of online ordering, rather than browsing through pages of products. Of course, product pages are important for new customers, but returning customers generally just want an efficient, fast and effective transaction.

Over recent years, online ordering has skyrocketed due to several reasons. The main being Covid-19 when it was clear how important it is to have a good buying experience and offer customers the opportunity to shop online. Customers want an easy, efficient and seamless experience and ensuring that your online ordering system is good will more than likely result in an increase in sales.

The internet never stops, therefore, having an online order system enables customers to make purchases 24/7. This also enables businesses to expand their offering and reach out to customers who are in different time zones.

Easily being able to see recent orders and invoices is key for running a business. Having everything in one place saves time and keeps all documents organised.

Having an online ordering system, whether it’s an app or a website can be made unique to you and your business. All aspects will have the business branding on them, therefore new and returning customers will consistently be seeing it. An app or website is a great way to promote your business locally, nationally and internationally.

Customers want a simple, smooth and fast transaction. Ensuring a customer can purchase without having to wait for the page to load or have many adverts pop up will increase the chances of a sale as well as increase the chances of them becoming a returning customer. 

Whether it’s via email or push notifications, an app or website enables businesses to send customers current offers and promotions instantly.