1st March 2022
The app technology sector is continuing to grow with many businesses realising the importance of the technology and also noticing an increase in consumer demands. It is essential, as an app developer, to keep up to date with technology advancements and trends: this not only keeps users happy, but may also give you a competitive advantage.
So, what trends will the sector be seeing throughout 2022?
- More companies will offer their own app: According to a review of the global app ecosystem in 2021 by Sensor Tower, released today, first-time app installs grew to 143.6 billion during the year, a half percentage point higher than 2020, but consumer spending in apps is up a much larger 19.7% year over year to reach $133 billion.
- AI technology: Voice and image recognition, predictive text and text classification are all examples of how apps already use AI technology. Throughout 2022, AI technology is predicted to become even better with new, unique features being developed. In addition, AI can help brands build trust with their users through personalisation, resulting in a great customer experience.
- On-demand apps: Uber, and other taxi-like apps have taken the world by storm, and these types of apps are predicted to become even bigger in 2022. With on-demand apps, you simply put in a request for a specific service and then you get that service, in your preferred location. So, if you’re looking to create an on-demand app, there is no better time than the present.
- Chatbots: For some queries, human to human interaction is not necessary and this is where chatbots come in by automatically giving answers to queries. Implementing a chatbot into your app may also improve business conversion rates: they increase the user experience by enabling them to help find answers to their questions, quickly, accurately and efficiently.
- Focus on security: As app and technology usage increases, so do cyber-attacks. An unprotected app can negatively impact a brand’s reputation as well as loyalty and this is why a focus on security is a trend for 2022. Businesses must ensure their apps are as secure as possible by investing in cybersecurity.
These are just a handful of predicted trends for 2022. We live in a digitalised, fast-paced world that shows no signs of slowing down and one that continues to change. Therefore innovation, keeping up-to-date with current trends and news, and getting ahead of the curve could be vital for your business. You don’t want to be left behind whilst everyone else integrates new technologies. For more information on how we can help your business embrace the world of digitalisation, please visit: https://www.duetrade.co.uk/
