27 September 2021
2021 has already seen a mammoth 218bn app downloads worldwide – a nearly 50% increase in only 4 years (from 2016) (Statista)
App revenue:
- 53% of global online traffic comes from mobile devices (Statista) - 57% U.S. online traffic comes from mobile devices (BrightEdge)
- 200% increase in interactions when mobile devices are used (Google)
- 80% of users will complete sales when sites offer Q/A for mobile users (Google)
- 72% of all digital ad spending will go to mobile this year (Marketingland)
- 85% of users begin a sale on one device and complete it on another (Google)
- 52% of mobile shoppers will shop elsewhere after a bad experience (Google)
- 57% of mobile shoppers will abandon the cart if load time is 3 seconds or greater (Google)
- 82% of shoppers browse ecommerce stores from mobile while in-store (Omnicore)
- 62% of shoppers compare prices from mobile devices before buying (LinkedIn)
- $1 trillion in spending offline was influenced by mobile in 2018 (Biznessapps)
- Mobile commerce sales topped $626 billion in 2018 (SmartInsights)
If the above statistics didn’t inveigle you, then maybe these 5 key points will:
· Brand awareness – Keep your brand in the eye of the customer, building equity and increased customer loyalty.
· Engagement – Create meaningful interactions over time with personalised, digital touchpoints with your brand. · Customer service - Professionalism, patience and people first: by providing a user-friendly experience bespoke to your audience, retain loyal customers and acquire new ones.
· Connectivity Integrating seamless experiences to the palm of your customer's hands and creating a two way relationship.
· Strategic marketing - Differentiate yourself from the competition with the offering you give your customers (see all above).
Mobile apps are increasingly playing a more central role in marketers plans and budgets and we believe the future of strategic marketing lies in app technology.
We don’t say this because we are biased, we say this because the statistics are there to see and apps are prevalent in all industries, globally.
When users are presented with new technology, two key factors influence their decision about how and when they will use it – perceived usefulness and perceived ease of use. With mobile phones used as a personal device, we have the challenge to ensure that we can enhance an app users’ experience, provide relevant information and ensure credibility.
Who is it for and how are we doing this?
We design with the end user in mind. And how those end users will interact with your platform. We believe any industry can benefit, from coffee merchants and farmers to breweries and building merchants.
Simply put, we connect you with your customers and improve your direct communications with them.
We build a simple and user-friendly app for your business to offer to your customers. This allows them to transact faster and more efficiently with your business and increase revenue generated from your clients. Alongside a new way to trade, the app also provides your clients with industry specific information they want and need, as well as the ability to act on that information at the press of a button. Your sales and trading team get their own web system allowing them to manage everything from updating news articles and stock information to sending offers and promotions on products and services. This also allows them to bid on or confirm a customer’s quote request.
We are always keen to hear from those interested in app building and our goal is to make it your own. Allowing you to ix and match functionality to suit your business and customer needs.
The best way to see what your app could look like is to set up a no obligation call today.
sales@duetrade.co.uk
